The 2026 Live Unreal Summit is January 12-15. Get your ticket now.
YOU'RE CAPABLE OF MORE.
The question is, what's your next level?
If you're building your business:
You're working hard but watching other agents consistently take more listings. You know you're capable of more—you just don't have the strategies that produce predictable results. Every month feels like starting over.
If you're a top producer:
You're doing 50, 75, 100+ deals personally. But you've hit a ceiling. You can't scale past this without leverage, and you don't know how to build systems that work without you. You're trading time for money, and you're running out of time. You want to build something bigger, but you don't know the next move.
If you're a team leader:
You built a team to create freedom. Instead, you're the bottleneck. Your agents can't close without you. Your income is capped by your personal capacity to coach, train, and close deals. You need your team to produce without you micromanaging everything.
If you're a broker/owner:
Your top producers are islands. What works for your #1 agent dies with them. You can't replicate it, package it, or scale it. You're competing on splits because you don't have strategies that attract and retain top talent. You need company-wide systems that create predictable results.
DIFFERENT STAGES, SAME CORE PROBLEM:
You don't have complete, replicable strategies for your next level of growth.
The Complete Strategies. Start to Finish. Nothing Held Back.
You're not getting tactics. You're getting ALL the strategies - from the first touch with a lead to the signed listing agreement to the closed transaction. Every step. Every script. Every tool. The same strategies Jeff's team and 20+ top producers use to average 75+ listings per month.
4
DAYS
20+
SPEAKERS
1,500+
ATTENDEES
KEYNOTE:
JESSE COLE
Jesse Cole, owner of the world-famous Savannah Bananas, is on a mission to make baseball—and business—fun. Known for his signature yellow tuxedo and fan-first philosophy, Jesse has turned a small collegiate summer team into a sold-out, waitlisted sensation with millions of followers worldwide. His innovative approach to leadership, marketing, and customer experience has been featured by ESPN, The Wall Street Journal, and HBO. At the Live Unreal Summit, Jesse will share how to stand out in any industry, create raving fans, and achieve extraordinary results by doing business differently.
KEYNOTE:
JEFF GLOVER
Jeff's boots-on-the-ground approach to real estate coaching and training is unmatched in this industry. Not only is he listing and selling real estate everyday, his team in Michigan has the highest per person production in the state, thanks to the Glover U coaching and training he provides. And his training is available to you at the Live Unreal Summit!
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SPEAKERS & PANELISTS
Alexis Anderson
Top Producer
Newnan, GA
Robert Neely
Top Producer
Detroit, MI
Tracy Roberts
Top Producer
Greenville, SC
Scott Moran
Top Producer
Columbia, MD
Payton Blaylock
Top Producer
St. Louis, MO
Jessica Warner
Top Producer
Murfreesboro, TN
Lawrence Yun
Chief Economist
NAR
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Jennifer Skulley
Top Producer
Fenton, MI
Jessica Bird
Top Producer
Nashville, TN
Curtis Fenn
President & COO
REDX
Jay Fischetti
Top Producer
Columbia, MD
Kelly Cook
Top Producer
Scottsdale, AZ
Sunshine Glover
Director of Partnerships
Glover U
Jerimiah Taylor
Top Producer
Tucson, AZ
Regan Maki
Top Producer
Atlanta, GA
Melissa Merriman
Top Producer
Irwin, PA
Danielle Nuno
Top Producer
Denver, CO
Heather Caine
Top Producer
Naples, FL
Alissa Gamble
Top Producer
Boise, ID
Kate Simon
Coach
Glover U
Amanda Doll
Coach
Glover U
Laura Gillott
Coach
Glover U
James Houghtaling
Coach
Glover U
Lee Rosa
Coach
Glover U
Scott Tolar
Coach
Glover U
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Greg Erlanger
Coach
Glover U
Justin Ford
Coach
Glover U
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Matt Marsoupian
Coach
Glover U
Taylor Kerrigan
Coach
Glover U
James Hern
Coach
Glover U
Jolynne Mercieca
Coach
Glover U
Nick Bellmore
Coach
Glover U
Dylan Duckworth
Coach
Glover U
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Andy Nelson
Coach
Glover U
Paul Domenech
Coach
Glover U
Jacqui Bowman
Coach
Glover U
Kathy Schweitzer
Coach
Glover U
Amanda Purnell
Coach
Glover U
WHAT'S IT REALLY LIKE?
Glover U Event Results & Testimonials
Glover U Event Results & Testimonials
Glover U Event Results & Testimonials
WIN MORE LISTINGS & LIVE YOUR UNREAL LIFE
At the Live Unreal Summit event you'll spend three full days immersing yourself in everything you need to know and do to control the listing taken inventory in your market, all the while closing more buyer sales. What started as Jeff's exclusive team event, has been opened to the public. Jeff's passion for training and coaching others to accomplish what he and his team have accomplished has exceeded all other passions of Jeff's. Jeff believes in living an UNREAL and ABUNDANT life and wants everyone he comes in contact with to do the same.
TAKE MARKET SHARE & LEVEL UP YOUR BUSINESS
During this action-packed, business building event, you'll learn EXACTLY what Jeff and his team are doing to average over 75 listings taken per month, even during this listing scarce economy! Take market share through generating more seller & buyer leads. We will be covering, start to finish, the lead generation, lead conversion, technology, listing presentation strategies, buyer consultations, offer consultations, inside sales associate and showing agent models used by Jeff's team and some of the best agents from around the U.S. and Canada!
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We'll also give our top AI lead generation tools and tactics. AI will play a huge role this year and beyond. Don't get left behind!
SURROUND YOURSELF WITH THE BEST OF THE BEST IN REAL ESTATE
During our three and a half days together, we will hear from world renowned keynotes and 20+ top agents/speakers from across the U.S. and Canada, through panels, breakout sessions, masterminds and one-on-one interviews from the main stage! You will also get an up close and personal chance to have coffee with Jeff Glover and our Glover U coaches! VIP tickets include 30 minute masterminds with each keynote.
BREAKOUT SESSIONS
MONDAY
AI Lead Gen for Agents
Turning AI Into Daily Conversations, Practical workflows that help agents generate real appointments through smarter prompts and consistent outreach.
Winning FSBOs & Expireds in 2026
Fresh scripts and updated contact plans to take listings from sources agents are leaving behind.
Hybrid Farming: The New Model for Local Dominance
A modern approach that blends database touches, neighborhood engagement, and AI insights to own a segment of the market.
Buyer Conversion in a High-Cost, High-Rate Market
A tighter buyer consult and value-driven conversations that lead to higher buyer commitment.
Listing Domination When Inventory Is Sitting
Where the listings really are in 2026 and how to convert more of them into appointments, and more importantly, sales.
The Agent Recruiting Toolkit for 2026
Simple automations, marketing and processes that eliminate follow-up gaps and boost daily consistency for recruiting new and experienced agents.
Social Growth Strategies That Create Contacts
Local partnerships, easy content frameworks, and engagement tactics that keep business flowing
TUESDAY
AI-Powered Marketing for Busy Agents
Fast, repeatable workflows that help agents create listing, buyer, and database content in minutes.
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Database Goldmine: The Referrals You’re Missing
Segmentation and value-add touches that increase referrals and repeat business.
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Buyer Value Conversations That Win in 2026
How to explain value, handle objections, and get buyers to move forward confidently (and excited about paying you too).
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Accountability & Structure That Raises Contact Counts
Simple structures that get agents to make more calls, have more conversations, and follow through to grow your company’s bottom line.
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Mastering Low-Offer Presentations & Price Reductions in a Turbulent Market
A modern approach to presenting, reframing, and getting low offers accepted while getting your listings reduced in the process.
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Work Smarter, Not Harder: Raise Your Average Sales Price, Raise Your Income
Join Glover U’s newest coach (Surprise) who is not new at all to the Luxury space for this special session on how to raise your income by raising your average sales price.
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Own the Morning, Win the Day: The Tactics Behind the Glover-Ism
Learn real life tactics on how to have the most unreal morning you could ever imagine that’ll lead to unreal victories in business and in life.
WEDNESDAY
Where the Money Is in 2026
A clear breakdown of the lead sources producing real appointments right now.
Systems Audit: What’s Working, What’s Missing
A guided look at the systems that matter most and where most agents lose momentum.
The 2026 Buyer Map
A refined list of buyer sources producing results today.
The 2026 Seller Opportunity Map
The seller lead sources that spike your average sales price in 2026—and how to go after them.
Build a Company No One Wants to Leave
What’s working for leaders building productive teams & brokerages in today’s business climate.
Your 2026 Content Plan: Posts, Stories, Reels, and the AI Advantage
A simple content strategy built around where consumers actually pay attention, and how AI keeps you consistent.
Seller Value 2.0: Updating Your Seller Value Presentation for 2026
Refresh your seller presentation materials with a clearer value story built around timing, pricing, exposure, and trust.
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VENUE: THE WESTIN KIERLAND RESORT & SPA
Discover a serene oasis at The Westin Kierland Resort and Spa a four-star destination near north Scottsdale AZ. Located steps from dining and shopping at Kierland Commons, the spa resort offers a stimulating experience in the Sonoran Desert.
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Attractions near the hotel include OdySea Aquarium, featuring SeaTrek Helmet Diving and a shark tour. For golf enthusiasts, The Westin Kierland Golf Club is an award-winning course designed by local architect Scott Miller. Agave, The Arizona Spa and Salon offers facials, massages, manicures and pedicures.
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Hotel Availability:
Please note that Wednesday night, January 14, is currently sold out at The Westin Kierland. You can still book rooms at the event rate from Sunday, January 11 through Wednesday, January 14. We recommend reserving your stay as soon as possible to secure availability on your preferred dates.
GET TICKETS
BRING A BUDDY, WIN BIG
Invite your friends or coworkers to experience Summit with you, and earn a chance for exclusive rewards for every person you bring.
Summit Referral Program
Grand Prize (1 winner - most referrals):
Lunch with Jeff Glover (one-on-one!) backstage at Summit 2026, Photo with Jesse Cole backstage, Five-night stay at The Westin Kierland (awarded as a complimentary stay or credit toward an existing reservation), $500 Summit spending cash
Runners-Up (top 4 referrers):
30-minute one-on-one call with Jeff Glover, VIP Summit upgrade, $100 Summit spending cash
OUR PARTNERS
