Writing you from our December team sales meeting and I just sat down after presenting the market stats to our team and here's what we did and think you should too...
Before I presented the stats, our marketing team took out their phones and started recording my speech but more important than that was not just presenting the stats but HOW I presented them.
Presenting the stats included sharing exactly what it means to consumers for instance, the stats showed that our days on market and on market inventory was increasing BUT new listings hitting the market were declining "so what means to you is that there are actually more homes to choose from for buyers but it also means that less listings are selling so sellers will need to be more aggressive with their price and/or be more concious of the way their home shows".
Lesson: between now and next week record a video of you presenting the market stats, be sure your clients know what it means to them and get it out there on every social platform you can think of!
PRO TIP: Given the time of year, share a prediction for what you see happening for 2025 in the market based on what you are seeing right now - makes you the expert!
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