The 2025 Live Unreal Summit is January 21-24. Get your ticket now.
THRIVE THROUGH THE INDUSTRY CHANGES
During turbulent times, learn from someone who has been through it all. If you know anything about Jeff Glover, you know that his focus is and has always been listings. He attributes his own massive success as a real estate agent and leader to his listing-based business model.
So what's the secret? Join us in Traverse City and hear from not only Jeff himself, but an entire lineup of top producing, listing-focused agents sharing their own stories, strategies and secrets with you. Implement them into your business plan and watch your GCI skyrocket.
DOMINATE DIGITAL & TRADITIONAL MARKETING
The importance of digital marketing today, especially for real estate agents, cannot be overstated. If you're not ahead of your competition, you're behind them. Simple as that. Social media isn't just for fun anymore, it's a business tool that can't be ignored. At the Live Unreal Retreat we will hear from top producers who are at the top of their game because of the digital marketing and social media tactics they've implemented.
We'll also be covering the traditional marketing tactics that are still efficient and effective today.
ERIC THOMAS
Eric Thomas, Ph.D., is a critically acclaimed author, World-renowned speaker, educator, pastor, and audible.com Audie Awards Finalist. As he is better known, ET has taken the world by storm with his creative, common-sense approach to living a successful, satisfying professional and personal life.
JEFF GLOVER
Jeff Glover is the leader of the #1 real estate team in Michigan, Glover Agency, he's an international speaker, real estate coach, and founder of Glover U. He has personally sold an average of 100 homes per year for the last 10 years in a row and his team sells 1,000 homes per year, boasting the highest per agent production in the state. He created what is now known as the Glover U sales system for his own team and has made it available to all agents from any team or brokerage.
SPEAKERS & PANELISTS
Bob Tompkins
Top Producer
Anderson, SC
Kelly Fry
Top Producer
Vancouver, CA
Nick Jaafar
Top Producer
Dearborn, MI
Taylor Lennox
Top Producer
Chesapeake, VA
Tanya Johnson
Top Producer
Ashburn, VA
Brandon Faber
Top Producer
Grand Rapids, MI
Troy Chase
Top Producer
Houston, TX
Alisa Winslow
Top Producer
Northern Michigan
TJ Shimek
Top Producer
Traverse City, MI
Asher Black
Top Producer
Chattanooga, TN
Danielle Nuno
Top Producer
Aurora, CO
Ryan Jones
Top Producer
Mansfield, OH
Kathy Schweitzer
Coach
Glover U
Andy Nelson
Coach
Glover U
Laura Gillott
Coach
Glover U
Nick Bellmore
Coach
Glover U
Kate Simon
Coach
Glover U
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Matt Marsoupian
Coach
Glover U
Jacqui Bowman
Coach
Glover U
Lee Rosa
Coach
Glover U
William Huffman
Coach
Glover U
Taylor Kerrigan
Coach
Glover U
James Hern
Coach
Glover U
Amanda Purnell
Coach
Glover U
Alanna Pfeffer
Director of Marketing
Live Unreal Companies
Dylan Duckworth
Coach
Glover U
Sarah Huffman
Coach
Glover U
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Greg Erlanger
Coach
Glover U
Bob Lucido
Top Producer
Frederick, MD
Lauren Lucido
Top Producer
Frederick, MD
AGENDA
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7:30 | Coffee & Check InCheck in with your Leadership/Operations team, grab a seat, get settled and get ready for an Unreal experience to prepare you and your business for next year!
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8:00 | State of The Company & VisionDuring this 60 minute session, your leadership team will take you through the accomplishments of this past year and lay out the goals, plan and vision for the future!
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9:00 | Welcome Glover UOver the next 30 minutes, Jeff will set the stage for what we are going to accomplish together as a group today. Ground rules will be shared and expectations will be laid out so that everyone feels comfortable and excited for a great day!
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9:30 | Mindset BreakRelax, reset, recharge. Spend this 15 minute break however you'd like!
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9:45 | Agent Business Plans with Jeff GloverJoin Jeff as he walks you through exactly how you are going to accomplish the goals that you set for yourself and your business next year.
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12:00 | LunchBreak for lunch.
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1:00 | Listing Techniques with Jeff GloverDuring this 90 minute session, Jeff will take you through our Glover U Listing Mastery program - the same one that he uses with his team to take 60+ listings every month!
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2:30 | Mindset BreakBreak time.
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2:45 | Lead Generation Strategies for BuyersDuring this 45 minute session we'll share all of the latest and greatest methods of generating and converting more buyers leads. This session focuses on where to find buyers and how to get in front of them at a faster rate, so you can take more market share as a team! This section is customizable to your business's needs and goals! Choose a different workshop option, if you'd like.
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3:30 | MastermindsShare your a-ha's from today and build actionable steps to implement your key takeaways!
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4:30 | Team Activity - OptionalUnwind from the day with your teammates! Enjoy team activity to wrap up the day - this could be a happy hour, potluck, or whatever fits the culture of your organization! This is optional and not included in the pricing.
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12:45 | Check InCheck in with your Leadership/Operations team, grab a seat, get settled and get ready for an Unreal experience to prepare you and your business for the upcoming year!
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1:00 | Welcome Glover U & Isms ActivityOver the next 45 minutes, Jeff will set the stage for what we are going to accomplish together as a group today. Ground rules will be shared and expectations will be laid out so that everyone feels comfortable and excited for a great day! We will then start the "ism's" activity that gives you a peek into the winning philosophies used by Jeff and his team!
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1:45 | Agent Business Plans with Jeff GloverJoin Jeff as he walks you through exactly how you are going to accomplish the goals that you set for yourself and your business next year.
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3:00 | Mindset BreakRelax, reset, recharge. Spend this 15 minute break however you'd like!
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3:15 | Finding Your True NorthDuring this 60 minute session, we will inspire and motivate you to take your business to the next level. This one is all about personal growth and maximizing your inner and outer potential!
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4:15 | Lead Generation Strategies for SellersDuring this 45 minute session, we will share all of the latest and greatest methods of generating and converting more seller leads. This session focuses on where to find sellers and how to get in front of them at a faster rate so that you can take more market share!
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5:00 | Closing & Sharing A-ha'sShare your a-ha's from today and build actionable steps to implement your key takeaways!
BREAKOUTS
Monday, Tuesday and Wednesday of the Retreat includes a number of hyper-focused breakout sessions. Each session is a deep dive into a specific real estate business growth strategy or tactic. You choose which sessions you want to attend!
THE VENUE: GRAND TRAVERSE RESORT
The Live Unreal Retreat will be held at the Grand Traverse Resort in Traverse City, MI - the ULTIMATE Michigan resort experience. Join us and experience a true Traverse City summer on lake Michigan, featuring some of the best wineries in America, golf, sunset cruises, beach bonfires and more.
STAY ON THE BAY: DELAMAR HOTEL
Dedicated shuttle runs directly to the event every 45 minutes! Nestled between Grand Traverse Bay and the hiking trails, scenic bike paths, and other outdoor pursuits steps from the center of town is Delamar Traverse City. From the floor-to-ceiling windows that frame dramatic views of Grand Traverse Bay in the lobby to waterfront dining and guided outdoor experiences, every aspect of your stay is thoughtfully prepared with genuine care and simple, modern details.
STAY AT THE CASINO: TURTLE CREEK
Dedicated shuttle runs directly to the event every 30 minutes! Enjoy Traverse City by day, and then play the night away at Northern Michigan’s most popular casino. Turtle Creek Casino & Hotel is just minutes away from Traverse City and offers the perfect Northern Michigan getaway - whether you’re planning your first trip to the Traverse City area or looking for a fun and relaxing staycation! Enjoy the luxury hotel, a 56,000-square-foot Vegas-style casino floor, and ample dining options from a high-end steakhouse to a casual deli.
TRAVEL
Drive, Fly, or boat (literally boat) to the gorgeous resort town of Traverse City! Less than a 6 hour drive from the following cities:
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Detroit, MI
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Indianapolis, IN
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Cleveland, OH
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Milwaukee, WI
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Grand Rapids, MI
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Columbus, OH
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Fort Wayne, IN
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Green Bay, WI
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Windsor, ON
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London, ON
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Toronto, ON
In addition to the less than six hour drive from the above major cities, you can fly into Traverse City Cherry Capital Airport (TVC) from nearly every city in North America via Delta, American, United & Allegiant Airlines and most are still offering flexible scheduling should your plans change!
If you are up for an adventure and are coming from anywhere near Wisconsin, you can take the SS Badger Car Ferry across Lake Michigan and get some work done while you kick back and enjoy the voyage.
GET YOUR TICKET
ABOUT THE LIVE UNREAL RETREAT
At the Live Unreal Retreat you will spend three full days immersing yourself in everything you need to know and do to control the listing taken inventory in your market, all the while closing more buyer sales. What started as Jeff's event exclusively for his team, has been opened to the public. Jeff believes in living an UNREAL and an ABUNDANT life and wants everyone he comes in contact with to do the same.
During this action-packed, business building event, Jeff is going to show you EXACTLY what he and his team are doing to average over 60 listings taken per month, even during this listing scarce economy! Jeff and his expert panelists and speakers will be walking you through all phases of what it takes to take market share by generating more seller leads. We will be covering, from start to finish, the lead generation, lead conversion, technology, listing presentations, marketing, offer consultations, inside sales associate and database models used by Jeff's team and some of the best agents from around the U.S. and Canada!
Speaking of the best agents...during our three days together we will hear from 20+ top agents/speakers through panels, breakout sessions, masterminds and one-on-one interviews from the stage! You will also get an up close and personal chance to have coffee with Jeff and our Top Coaches from around North America!